Incoming water generation only happens when potential customers know they are looking for you. Creating great content and making it easy to share on social media works well, but it takes time. So what do you do if you need to generate new lines quickly?
Using pay-per-click (PPC) advertising is one of the easiest and fastest ways to raise brand awareness and increase website traffic. The more you understand PPC, the more effective your PPC strategies will be.
Learn all about the latest PPC advertising trends and updates in 2020 so you can get the most out of your next campaign.
Artificial intelligence changes the advertising game by clicking along with the world. By 2030, its economic impact will reach more than $ 15.5 trillion.
AI helps businesses create more effective PPC campaigns by letting them predict the click-through rate (CTR) and how likely a particular customer is to convert. It will also allow marketers to calculate the impact of ads on website quality ratings.
AI learns about audience behavior to optimize keywords, individual ads, and entire campaigns when triggered by an event.
Smart bidding, in particular, will emerge thanks to artificial intelligence. The fully automated machine bidding system controlled by machine learning analyzes which bids will generate the most traffic. It also optimizes conversion values and auction conversions.
This may include:
Purchase Target Price (CPA)
Improved cost per click (CPC)
Targeted Reimbursement of Advertising Costs (ROAS)
The evolution of smart bidding could lead to the elimination of manual bidding all together!
The idea that people prefer video ads will continue to dominate in 2020. Videos have an incredible return on investment (ROI) given their ability to reach many people without costing you a ton.
Google and YouTube have introduced a new video marketing tool that will have a huge impact.
Video Bumper Machine lets you transform any video in less than 90 seconds into a multitude of bumper ads to use on YouTube. This allows you to target your audience with different videos so they don’t get bored.
Targeting the audience
Imagine being able to place your paid ads in front of your exact target audience.
Google Ads now lets you target specific audiences based on demographics, such as household income and age group. Other PPC platforms will soon adopt this trend because it works so well.
Targeting your audience allows you to exclude certain groups that you know will also not like your services / products. The Google Ads version allows marketers to group groups of audiences on top of each other, as well as overlap with demographics and keyword targeting to create highly effective advertising.
Thanks to cookies, businesses can track and follow someone after visiting their website. PPC marketing uses this data to create a personalized ad for that person on other websites.
Remarketing ads may show items that the user has viewed or even purchased before, as this leads to greater conversions. Even if they do not click, it raises brand awareness and keeps you in the minds of customers.
Remarketing works best when you identify where the individual potential or repeat customer is in the buying cycle. Then create highly personalized ads to get them to convert.
Have you heard the phrase: “feathered birds together?” Collaborative filtering takes that concept and applies it to digital advertising.
This PPC strategy helps you group users together based on their similar preferences and tastes.
For example, if Billy has the same reactions as Reggie to certain types of content, they probably have other similar tastes.
Collaborative filtering can group audiences together based on location, interests, age, and so on. You can use whatever parameters you find that connect certain groups of people together. Customizes your PPC ads based on your prospect’s recent browsing history, likes, and popular topics.
Eavesdropping on social media
According to the Pew Research Center, 72% of all U.S. citizens use at least one form of social media. This means that if you do not focus on social media in your PPC campaign, you are missing out on a huge number of potential customers.
Popular social media platforms include Pinterest, Tik Tok, Twitter, Instagram, LinkedIn and Facebook. Younger demographics typically have a presence on more than one, if not all 5 social media platforms.
Therefore, do not forget the social media PPC ads in 2020!
Responsive search advertising
Finally, you can expect successful responsive Google Ads search advertising to appear on other PPC advertising platforms. Responsive search ads allow your ads to automatically appear at the right width, regardless of the user’s device.
AI also tests up to 15 unique titles with 4 different descriptions to discover the most effective combination for different audiences. This improves the effectiveness of your ad and generates more conversions by targeting the right audience in the absolute best possible way.
Stay on top of advertising trends with a results-driven digital marketing learning center
Pay-per-click advertising will not go anywhere soon. Likely we see more updates on the advertising trends in PPC, as the year goes by. In the meantime, take advantage of video ads, responsive search advertising, and the other strategies discussed above to get faster inbound leads.
Are you not sure you can run a successful PPC campaign on your own?
Here are the results of the management! Our Tampa PPC experts can help you identify and target your ideal customer with paid ads worthy of clicking on their favorite online platforms. Or, check out the Digital Marketing Learning Center with tons of articles on the latest advertising trends.
Contact results managed today to start viewing results tomorrow!